One of my skills is that I am a storyteller. I research an area of interest, then I communicate my learning to others in the form of a story.
The story is a system of of patterns that form and transform patterns in the mind of the reader or listener of the story. The story encodes ideas, and the relationship between ideas, in an understandable way to be easily assimilated in the mind of others. This is why story has been a common tool by which people transfer information from one generation to the next since ancient times.
The story appeals to all levels of the mind: emotional; intellectual; sensory. Stories can influence the mind to motivate it to activity. Story can be used to start wars, movements and change the way people think.
The individual can observe and identify the hidden agenda behind the story; for there is always a purpose behind a story, to have an effect on the mind of the hearer of the story. US President Trump recently used the story of linking elements together about the protesters against the murder of coloured people by the police: Antifa; terrorism; protesters. The story transformed protester into terrorist; the protests became terrorism; the police and army became the defenders of the USA crushing the enemies of the people. The story became dangerous, because it allowed the army and police to think of their own citizens as threatening objects to be crushed; to ignore the liberties written into law of the freedom to protest over violations of human rights such as the right of life of citizens.
All branding are stories designed to have an effect on a target group. The Black Lives Matter movement uses branding as a call to action against racism in culture. Statues associated with the oppression of coloured people are being removed worldwide; television programmes that depict minorities in a negative light are being cancelled and taken off air; people in power, who expressed any hint of racism, are being chased out of position; and the powers of law enforcement are being scrutinised and curtailed.
Storymaking begins by identifying the elements and the relationships between those elements in the story. To know the story of a woodland, I will walk in that woodland observing the animals, plants, geography; how those elements relate to each other. If I spot the Wood anemone, I know I am dealing with an ancient woodland of 300+ years of age; I know the time of year, for such flowers emerge in spring before the foliage of trees appear. If I spot Lesser celandine, I know that there is water in the area such as a spring, for these like damp habitats. Thus, I understand the story of the woodland, and I can tell stories about what I learned.
Knowing about the magic of storytelling, the individual gains the power to influence other minds; but also the ability to resist the influence of those that use story to achieve their ends. There is always a purpose behind stories; to identify the effect of the story upon the mind, is to become the master of the story rather than the slave.